Ad Campaign Project

Overview

This project consists of a digital web banner and a magazine advertisement designed to visually strengthen Bubly’s brand tone.
Based on the art direction guidelines provided, I oversaw the entire visual design process and carried out the product photography and post-editing to deliver a bright, lively brand expression.

The web banner was created with bold typography and a message-driven layout to capture attention quickly and clearly.
For the magazine advertisement, I focused on a spacious, product-centric layout, strong color contrast, and overall brand mood to create a visually engaging spread.

The final deliverables maintain Bubly’s signature tone—bright, playful, and sparkling—while ensuring a consistent brand experience across different platforms.